In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other truths regarding contemporary B2B marketing. We talk about how the purchasing journey is currently totally fragmented and also the manner in which area structure can help marketing experts take back cont… Read More